Evolved Digital has been selected by the Dubai Mall to promote The Aquarium through Bluetooth Marketing.
The promotion is based on mobile content that was created by the Evolved Digital studio, including a wallpaper and video file.
The Bluetooth transmiter is integrated to a 2 meter poster, and positioned at the main entrance to the Aquarium. Passers by can download the content to their mobile phones by following the instructions that appear ont he poster.
Update: The campaign achieved thousands of downloads over a period of the first week. All universal benchmarks have been exceeded, which is another indication of the high usage of mobile and bluetooth in the this region.