MEMAC Ogilvy selects Evolved Digital as partner for BAT campaign to run at Beirut Airport, Lebanon.

Evolved Digital Media is providing thousands of digitally printed cards that contain a unique 2D bar code. Each customer that purchases two ‘outers’ (packs of 200) of Kent Nanotek will receive one of the unique cards, which are then checked for a prize on a special device that scans the bar code, checks the validity of the unique bar code against the prize pool, and then prints a receipt to confirm the customers prize.

The top prize is an entry pass to a VIP lounge at Beirut airport; secondary prizes include Kent Nanotek branded cigarette lighters and presentation packs.

The innovative solution from Evolved Digital Media brings new levels of sophistication to the sales promotion area in the Middle East region. The unique cards with the digitally printed bar codes eliminates the chances of the same card being used twice, thus protects the promoter from over-redemption or mal-redemption. The digital ‘instant win’ mechanic creates a more engaging experience for shoppers, with heightened expectation as the unique cards are checked for prizes.

'The brand profile of Nanotek is ideally suited to digital media. The target audience is technology savvy, and the digital 'scan and win' mechanic creates great theater at the Duty Free zone, ensuring the promotion stands out from the crowd.'
- Patrick Crosbie, Managing Director, Evolved Digital

About Evolved Digital
Evolved Digital Media is a provider of digital and mobile marketing services to the communications industry the Middle East. Specialising in Internet, Mobile Marketing and Digital Signage, Evolved Digital focuses on providing world class creative and project management as well as world-class technology.

Contact: Patrick Crosbie, Managing Director. Telephone +971 (0) 4304 2472.