The development agreement sets a framework for both companies to identify new mobile and web technologies and integrate them into a coherent proposition for brands to use as a channel to reach consumers in a meaningful and measurable way.
In the Middle East, Evolved Digital Media has already signed several clients to use its sms based mobile coupon and ticketing platform. In Southern Africa, Brandscape has a strong track record as a market leader in deploying campaigns based on Bluetooth mobile technology.The agreement between Brandscape and Evolved Digital will provide both companies and their clients with significant collaborative benefits.
'It is our belief that 2009 will be a big year for mobile proximity marketing as brands realise that the real opportunity for growth lies in establishing richer and deeper connections with narrow-target groups of highly engaged consumers. Although 'niche' Marketing is not new, the new technologies and tools offered by Evolved Digital and Brandscape, and the growing segmentation of consumers into communities has taken targeted proximity marketing into a new era. As part of the marketing mix, Brandscape’s mobile proximity solutions enable us to identify and customize entire brand experiences for specific audiences then engage them in a much deeper, richer and longer interaction that is more proactive and rewarding for both the brand and the consumer.'
Gordon Parkin. Managing Director, Brandscape Marketing.
'Having worked with Brandscape over a number of years on different projects, I can really appreciate the synergy that Gordon and his team can bring to us at Evolved Digital. Our clients will benefit enormously from this collaboration, as we will be bringing new solutions to the Middle East and African markets that will deliver real value to brands, promoters and their agencies.'
Patrick Crosbie. Managing Director, Evolved Digital Media.
About Evolved Digital
Evolved Digital Media is a provider of digital and mobile marketing services to the communications industry the Middle East. Specialising in leading edge mobile marketing solutions such as mobile ticketing, mobile couponing and interactive SMS. Additional services include Bluetooth Marketing, Web Design, Digital Signage.
Evolved Digitals clients include retailers, marketing agencies, mobile network operators, property developers, automotive companies and digital signage technology companies.
Contact: Patrick Crosbie, Managing Director. Telephone +971 (0) 4304 2472 or email via the Evolved Digital Website: www.evolveddigital.tv/Contact.aspx
About Brandscape Marketing
Brandscape Proximity Marketing offers clients innovative and personal solutions for communicating, interacting and rewarding individual consumers directly to their mobile phones. Rich media content is sent at no charge to recipients via Narrow Cast Bluetooth initiating a permission-based conversation that benefits both brand and consumer. Mobile tickets and vouchers are delivered by SMS, MMS, WAP or Bluetooth and redeemed via Brandpoint scanners. Brandscape partners with clients to create innovative, intelligent, hard working consumer activations that are cost effective, measurable and accountable.
Contact: Gordon Parkin, Director. Telephone +27 (0) 21 790 7476 or email info@brandscape.co.za
Website:
www.brandscape.co.za