Red Distribution, the regions leading distributor of video games titles has selected Evolved Digital to help launch the much anticipated game, Batman 'Arkham Asylum'.
The campaign content files were produced by the Evolved Digital studio, and resulted in made-for-mobile video and coupons which could be downloaded to the mobile handsets of the shoppers. The video file was created by editing and compositing existing video and game footage. The results were saved for easy downloading to mobile devices.
The campaign is highly visible at the participating Virgin Megastores. Each location has a significant window display which carry the 'Turn on Your Bluetooth' message. At Virgin Mall of the Emirates and Deira City Centre, a manaquin of the Joker and Batman carried the 'Wearable Bluetooth' transmitters. At the Mercato Mall, a 'Fixed Bluetooth' transmitter was integrated to the windown display.
